Sara Prestley smiling and waving on a forest trail.

Making complex things feel simple.

I've designed for startups and for banking, from AI-generated training plans at Pedestal to online lending at Vancity, where every flow had to meet strict regulatory requirements. I adapt to the problem: sometimes that means research and testing, sometimes a quick prototype that shows what to do next.

I work closely with product and engineering to decide what to simplify and which trade-offs protect what matters to users. I also wrote the system prompt behind Pedestal's AI plan builder, and I prototype in code with Claude Code and Codex.

Skills

AI product design: conversational UX, prompt design, feedback loops
Interaction design & accessibility
Product strategy & research
Prototyping & design systems
Cross-functional collaboration
Design mentorship

Tools
Design: Figma
Prototyping & development: Codex, Claude Code
Research & delivery: Dovetail, Maze, Lookback, Jira, Notion, ClickUp
Experience
Education